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Auction Marketing of Real Estate

Real EstateAUCTION EXPO,  has been managing successful auctions as a part of a family auction tradition since 1961.  

REAL ESTATE: We provide real estate auction brokerage services for Those that choose to sell real estate at auction and provide all the services that were typically only available by the larger real estate chains. Our clients include Institutional, Commercial and Residential sellers that choose not to wait for the ordinary real estate agents’ methods to eventually sell their property. Our clients want a reasonable amount of money in a short period of time and their main objective is to get the property sold fast! Auctions generate urgency. Auction marketing consist of a concentrated mass marketing event in a short period of time (almost a circus type atmosphere) generating more interest in one day than an ordinary agent could deliver in an entire year! All key elements to getting a property sold quickly, even in the slowest of markets. And you can even sell all the household items the same day.

COMMERCIAL/INDUSTRIAL: Our expertise does not stop at Real Estate; We have been selling Construction equipment, Restaurant equipment, Machine shops, Wood working equipment, Business assets, Automotive shops and Fine estates for over 30 years. With the largest client data base in North Eastern Wisconsin.

ONLINE AUCTIONS: Although most of our auctions are still conducted on-site. Many Assets are now being sold using online bidding and combined with traditional marketing efforts to drive people to the online bidding process. What good is an online auction, if nobody knows about the auction? Our proven marketing strategies get Buyers to view our online site and bid.

We provide very unique services for our clients:

  • SOLD in 30 days
  • CASH closings
  • 360º Virtual tours on the Internet.
  • Detailed bidder packages
  • Internet on-line bidding available
  • Full color direct mailings
  • Email mailing list of prospective buyers.
  • Competitive bidding auction day.
  • Full service Brokerage handling all the details from beginning to end.

Craig L. Otto, CAI, Broker Owner / Auctioneer is a second-generation auctioneer who started with his fathers company that was formed in 1961. Craig has been an auctioneer since 1976, a Real Estate Broker since 1978 and has been involved in over 2500 sales. Craig has had the privilege of partnering with some of the largest industrial auction companies in America. Over the last 30 years he has sold 100’s of millions of dollars of real estate and equipment at auction, worked for a full service real estate brokerage company, was a District Manager for a large life insurance company, was an instructor with the Wisconsin Auctioneers Association, past President of a Wisconsin Jaycees Chapter and has received many awards for bid calling and advertising and was named the "2002 State Champion Auctioneer" and has competed at the International level.

Craig has been featured on the front cover of the Milwaukee Journal "Real Estate" section for promoting the concept of “Real Estate sold at auction”. He is recognized as listing more vacation water front property at auction than any other auctioneer in the state. Craig's success relies on his "Range", from selling $20,000 lots to multi-million dollar, multi parcel auctions.

"We sold 97 water front lots in one day at auction, with sales exceeding $14 million dollars", "and the next day we sold a $65,000 house." Flexibility and attention to detail are key factors in any business.

Craig holds the designation of CAI (Certified Auctioneers Institute) and is member of the Northeast Wisconsin Commercial Realtors Association, National Auctioneers Association & Wisconsin Auctioneers Association. His tract record of success in the auction business has helped dozens of auctioneers become successful.

Now by partnering with some of the largest names in the country he has been instrumental in auctions all over the United States with partnering companies in virtually every state. 

The corporate headquarters are located at 415 Rowley St., Suite 5, P.O. Box 530, Fremont, Wisconsin 54940-0530, with affiliate offices nationwide.

OFFICE: 920-407-2600
In Loving Memory of Col. Earl A. Otto, Realtor / Auctioneer 1937 -2007

Trans-Group - The Real Estate Auction Network Service
Realtor

1-920-407-2600

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